Pie. if you’ve been around here much in the last few months, you know that I make pie. A lot of pie. And I’m particularly excited to share this pie with you today because it helped me break out of a rut. A pie rut. A baking rut. A Marge inspiration rut.
You see, there’s only so many apple pies one baker can make. When you tire of apple, you start to get really creative with pear. Pear Streusel. Pear Ginger, Apple Pear (whoa!), Pear Cranberry (whee!). Yes, so let’s just say that when a large brunt of your business is seasonal pies, winter can be a tough season. And spring’s sneaky 80-degree days and lingering, lingering light? The most welcome sight ever.
At the kitchen where I bake, we’ve been rolling up the delivery doors and letting the sun shine in. There are railroad tracks right across the parking lot, so there’s a breeze, the sound of the occasional train, mixers beating away, ovens opening and closing. It’s an afternoon in a bakery. And it’s all the sweeter when my station is filled with new juicy fruit that is just waiting to be folded into a pie and carted off to the farmers market.
But it’s not just the lack of colorful fruit that has had me in a bit of a Marge rut lately. The reality is that I haven’t checked in for awhile. With my vision for the business. As a small business owner, it’s really easy to get caught up in the routine of it all: the weekly errands, the bills and invoices, the cost analysis and bookkeeping and making the same recipe over and over and over. It’s easy not to step back from it all and think about what still excites you, why you’re still cutting 20 pounds of butter into flour on Friday nights. By hand. When you could be having cocktails on a patio if you really wanted to. Or at the very least testing a new recipe that excited you. There’s simply just not enough time–for weekend cocktails or new recipes, for that matter.
I just started reading this book by the co-founder of Ann Arbor-based bakery and restaurant, Zingerman’s, called Building a Great Business. Can I just say that I never, ever read business books? I usually find them dry and prescriptive and they generally make me anxious rather than excited. But this one’s different. In addition to the typical Business Plan/Recipe for Success bit that generally makes an appearance in books like this, Ari Weinzweig writes about the importance of Crafting a Vision of Greatness. He discusses how this differs greatly from a mission statement in that it’s more specific and is really a full-scale picture of what things will look like when you’ve arrived at where you’re going and things are working well.
Weinzweig states that it’s so important because it’s a statement of optimism in the future and you’ve got to have this with your business. It also allows you to create your reality instead of just reacting to problems. He stresses documenting it. Write down your vision. Heck, if you don’t know what it is, no one else is going to. Come to terms with it and be accountable for it, and the chances that things will begin moving in a forward fashion are much, much greater.
So over the next two weeks I’m going to come up with my vision of greatness. I’m really going to sit back and think about what excited me about Marge, what I want for the business in the next 1 year, 5 years, even 10 years. Who am I doing it for? Why? What exactly am I trying to do or accomplish? Because really, the answer to these questions is more than making the same exact number of pie slices each week and going to stand at the farmer’s market on a cold Sunday morning in May. There’s a deeper connection to the food I’m making and the reason I’m drawn to old-fashioned recipes and small-scale, artisan food production. So it’s time to revisit that and to get excited again.
A last point that Weinzweig makes is that, regardless of what business you’re in or what personal goal you’re pursuing at the moment, it takes a lot longer to make something great than most people think. So many of us put such high expectations on ourselves for things to fall into place in a short period of time (I’m guilty of this, too). Some of it has to do with our fast-paced culture and increasingly short-attention spans, but some of it also has to do with limited knowledge on the importance of staying power in most creative pursuits. There’s something to be said about just showing up. Sure, I need to sit down and document what I envision for the future of Marge. But I also need to just continue to go through the motions at the same time. Make pie after pie. Because that balance is important. And, frankly, that’s what I do.
Now I can’t guarantee that this pie will help you slide out of any creative rut you may find yourself in lately, but it will certainly help. That I know for sure.
I do like to use quick-cooking tapioca for many juicier fruit pies, but if you have trouble finding it, feel free to use cornstarch instead. And let the bubbling juices be your guide as to when the pie is truly done; some pies may take just a few minutes longer than others.
Prepare your pie: Roll out 2 dough disks to 12-inch round; transfer one right into a 9-inch pie pan and trim any excess overhang (leave 1/2-inch overhang), leave the second one out as it will top the pie once filled.
Preheat oven to 400°F. Combine first seven ingredients (along with the optional orange zest) in a large bowl and gently toss to combine. Spoon filling into bottom crust. Scatter little pats of butter on top of the filling and place the second disk of dough on top of the pie. Fold edges under and crimp as desired. Brush with egg mixture and cut a few slits in the top of the pie to allow steam to escape.
Bake 20 minutes. Reduce oven temperature to 350 F and bake pie until the top is golden and the fruit filling starts to bubble, about another 25 minutes. Transfer pie to rack and cool completely.
Glimpses of Spring
We returned home from San Francisco on New Years Eve just in time for dinner, and craving greens -- or anything other than baked goods and pizza (ohhhh San Francisco, how I love your bakeries. And citrus. And winter sunshine). Instead of driving straight home, we stopped at our co-op where I ran in for some arugula, an avocado, a bottle of Prosecco, and for the checkout guys to not-so-subtly mock the outlook of our New Years Eve: rousing party, eh? They looked to be in their mid-twenties and I figured I probably looked ancient to them, sad even. But really, there wasn't much sad (or rousing, to be fair) about our evening: putting Oliver to bed, opening up holiday cards and hanging them in the kitchen, and toasting the New Year with arugula, half a quesadilla and sparkling wine. It wasn't lavish. But it's what we both needed. (Or at least what we had to work with.) Since then, I've been more inspired to cook lots of "real" food versus all of the treats and appetizers and snacks the holidays always bring on. I made Julia Turshen's curried red lentils for the millionth time, a wintry whole grain salad with tuna and fennel, roasted potatoes, and this simple green minestrone that I've taken for lunch this week. Determined to fit as many seasonal vegetables into a bowl as humanly possible, I spooned a colorful pesto on top, as much for the reminder of warmer days to come as for the accent in the soup (and for the enjoyment later of slathering the leftover pesto on crusty bread).
It turns out shopping for wedding dresses is nothing like they make it appear in the movies. Or at least it hasn't been for me. Angels don't sing. Stars don't explode. Relatives don't cry. There isn't a sudden heart-stopping moment that this is, in fact, "the one." To be honest, I always knew that I wasn't the kind of gal for whom angels would sing or stars would explode but I did think I'd have some kind of moment where I could tell I'd found the best dress. Instead, my mom flew into town and we spent three (yes, three!!) days shopping for dresses, and since then I've been back to the stores we visited -- and I'm more undecided than ever. Tomorrow morning I'll return with my friend Keena to try and tie this business up once and for all. Cross your fingers.
When I was single and living alone in the Bay Area, I made virtually the same thing for dinner each night. I ate meals quickly while in front of the computer. Or even worse: the television. This most often included what I call "Mexican Pizzas" which were basically glorified quesadillas baked in the oven until crispy. Sometimes, if I was really feeling like cooking, I'd whip up a quick stir-fry with frozen vegetables from Trader Joe's or a mushroom frittata using pre-sliced mushrooms. Mostly, though, it was Mexican Pizzas -- a good four or five nights a week. Today, thankfully, dinner looks a lot different. Meals in general look a lot different. How would I explain that difference? I think that ultimately how we feel about our life colors how we choose to feed ourselves and the importance that we place on preparing our own meals.
Today was 75 degrees in Seattle and it seemed the whole city was out and about drinking iced coffee in tank tops and perhaps not working all that hard. When we have a hit of sunshine like this in April (or, really, any time of the year), we're all really good at making excuses to leave the office early -- or, simply, to "work from home." I just got back from LA last night, unpacked in a whirlwind this morning, and took Oliver to meet up with three friends from our parents group at the zoo. The only other time I'd been to the Seattle zoo was once with Sam a few years ago when we arrived thirty minutes before closing and ended up doing a whirlwind tour -- sprinting from the giraffes to the massive brown bear to the meerkat. The visit today was much different: we strolled slowly trying to avoid the spring break crowds and beating sun. I managed to only get one of Oliver's cheeks sunburned, and he even got in a decent nap. A success of an afternoon, I'd say. Coming home I realized we didn't have much in the fridge for lunch -- but thankfully there was a respectable stash of Le Croix (Le Croix season is back!) and a small bowl of this whole grain salad I made right before I left town. It's the kind of salad that's meant for this time of year: it pulls off colorful and fresh despite the fact that much of the true spring and summer produce isn't yet available. And for that reason, I make a few versions of it in early spring, often doubling the recipe so there's always the possibility of having a small bowl at 1 p.m. while the baby naps in the car seat, one cheek sunburned, windows and back door open -- a warm breeze creeping into the kitchen.
On Monday our little family of three is headed to the airport at 6 am to board our first with-baby cross-country trip. We'll be visiting Sam's family in New Jersey for a few days, then renting a car and driving over to meet up with my family at my mom's lake house in the Adirondacks. Sam's younger sister and her kids have yet to meet Oliver; my grandpa has yet to meet him, and Oliver has yet to take a dunk in a lake, see a firefly, or spend quality time with energetic dogs -- of which there will be three. A lot of firsts. This week my family has been madly texting, volunteering to make certain meals or sweets on assigned days while we're at the cabin and it got me thinking about really simple, effortless summer desserts -- in particular, ones that you can make while staying in a house with an unfamiliar kitchen and unfamiliar equipment and still do a pretty bang-up job. I think fruit crisp is just that thing.