How it Began
I started Marge in 2010 in the San Francisco Bay Area. At the time, I’d been laid off from my job teaching high school English and began working in the catering department at a local restaurant. I’d bake in my free time, and I somehow managed to convince the baking team at work to let me train with them on the weekends. Soon I decided I wanted to go at it alone, so I rented commercial kitchen space in the evenings and prepped pies, cookies and brownies that I sold at our local farmers markets on the weekends.
How it Grew
One lucky day in 2012, The Wall Street Journal called and said they needed me to overnight them granola; one of their writers had the chance to try it at the farmers market and fell in love. They wanted to cover it in the paper. When the piece came out, our online store exploded and orders streamed in from all across the country. My husband Sam helped make spreadsheets and fill orders and we tried not to panic. Around the same time, I’d started bringing samples of granola to all my favorite stores, trying to convince them to carry it on their shelves. It often worked. Today, I no longer sell pies and cookies; granola is our main focus. I relocated the business to Seattle, WA and today we have our own kitchen and produce granola for local farmers markets, large grocery chains, smaller retail shops, and our own online store.
Why More Granola?
If you’re anything like me, you marvel at the choices of muesli and granola when you walk down the cereal aisle. It’s endless. So how is our granola different? When I started Marge, I was making a granola that I often ate at home with far less sugar than most store bought brands – one that was truly loaded with nuts, seeds and dried fruit and that was, obviously, freshly baked. This is the granola people want: a blend with immense personality, color, and bold flavor without all the sugar and preservatives. So that’s what we do. We specialize in small-batch granolas and cereals using organic grains, lots of good nuts and seeds, olive oil, organic Vermont maple syrup, and our signature blend of warm spices. We bake each batch slowly at a low temperature to give it that characteristic toastiness. And yes, I still eat it each week.
These days, Marge Granola is more of a team effort rather than a one-woman show. We have an operations manager and a small baking and farmers market team. And while I’m not in front of the ovens as much as I’d like to be, I’m so proud that we’re making a consistent product that people really love – that families bring us into their kitchens each week for breakfast. That feels like a really big deal to me, and I’m so grateful that we’ve earned their trust and it’s allowed us to keep doing what we love to do: feed you in the morning.
For a peek at our flavor offerings, new recipes, and ordering information, visit our website for more information.
On Monday our little family of three is headed to the airport at 6 am to board our first with-baby cross-country trip. We'll be visiting Sam's family in New Jersey for a few days, then renting a car and driving over to meet up with my family at my mom's lake house in the Adirondacks. Sam's younger sister and her kids have yet to meet Oliver; my grandpa has yet to meet him, and Oliver has yet to take a dunk in a lake, see a firefly, or spend quality time with energetic dogs -- of which there will be three. A lot of firsts. This week my family has been madly texting, volunteering to make certain meals or sweets on assigned days while we're at the cabin and it got me thinking about really simple, effortless summer desserts -- in particular, ones that you can make while staying in a house with an unfamiliar kitchen and unfamiliar equipment and still do a pretty bang-up job. I think fruit crisp is just that thing.
In a few short weeks, we're headed to New York, Vermont and New Jersey to visit family and see my sister Zoe get married. In starting to think through the trip and do a little planning, I found Oliver the cutest tiny-person dress shoes I've ever seen (and he's quite smitten with them), sussed out childcare options for the night of the wedding, and found what feels like the most expensive (and last) rental car in the state of New Jersey. I try very hard not to be one of Those People that begins lamenting the loss of a season before it's remotely appropriate to do so, but this year, as we'll be gone much of September, I've felt a bit of a 'hurry, make all the summery things!' feeling set in. So we've been managing increasingly busy days punctuated with zucchini noodle salads, gazpacho, corn on the cob and homemade popsicles (preferably eaten shirtless outside followed by a good, solid sprinkler run for one small person in particular. Not naming any names).
Somehow, in what seems to have been a blink of an eye, we have a six month old baby. In some ways I can't remember a time we didn't have an Oliver, and in other ways it's all a blur broken up by a few holidays (a Thanksgiving thanks to grocery store takeout, and our very first Christmas in Seattle), a few family visits, a one-day road trip to Portland, a birthday dinner out, a birthday cake, weekend drives to nowhere in particular, swimming at the pool with Oliver, weekly get-togethers with our parent's group, doctor's visits, hundreds of walks around the neighborhood, hundreds of cups of coffee, dozens (or more?) of scoops of ice cream. Most of the worrying about keeping a baby alive has made way for other concerns, and Oliver's need for constant stimulation or soothing walks and car rides has been traded for stretches of time playing with a new toy or checking out his surroundings. In truth, it's thanks to that tiny bit of baby independence that this humble, summery cake came to be in the first place. So we've all got an Oliver to thank for that. Or, really, we have a Yossi Arefi to thank, as it's from her beautiful new cookbook that I've bookmarked heavily and am eager to continue exploring.
A triple berry summer crisp made with oats, quinoa flakes and hazelnuts. Summer in a skillet.
I had a weak moment on our honeymoon in Italy when I decided that I should be making gelato for a living. My enthusiasm for Italian gelato wasn't surprising to anyone. I'd done extensive research, made lists, had Sam map out cities in terms of where the best gelaterias were. I took notes and photos and hemmed and hawed over flavor choices: Sicilian Pistachio! Chestnut Honey! Sweet Cheese, Almond and Fig! In truth, on that particular trip, I cared far more about treats, sunshine, and cobblestone walks than I cared about famous landmarks or tourist attractions, often leaving the camera back at the hotel in favor of my small black notebook which housed detailed jottings on dessert discoveries in each city we visited. Our friends Matteo and Jessica happened to be in Naples on the one night we were there, and we all went out for pizza together followed by a long stroll around the city. At some point the conversation turned to gelato (as it's bound to) and Matteo brought up the famous school in Bologna where many renowned gelato artisans study. My wheels were spinning. Maybe we should visit Bologna. I should see this school! I should talk to these students! I could make Sicilian Pistachio; Chestnut Honey; and Sweet Cheese, Almond and Fig each and every day of our lives. Or at the very least, travel to Bologna to learn how and then come back to Seattle to take our Northwest city by storm. Well here we are six months later, back to reality, and the impetus to pack up my bags and head for Bologna has subsided for the time being ... but not the unwavering gusto to sample. That part will always be with me. It's been awhile since I mixed up a batch of ice cream at home, but the other day a beautiful new cookbook landed on my doorstep and I flipped right to a recipe for dark chocolate sorbet with toasty, salty almonds. I didn't need much convincing.