How it Began
I started Marge in 2010 in the San Francisco Bay Area. At the time, I’d been laid off from my job teaching high school English and began working in the catering department at a local restaurant. I’d bake in my free time, and I somehow managed to convince the baking team at work to let me train with them on the weekends. Soon I decided I wanted to go at it alone, so I rented commercial kitchen space in the evenings and prepped pies, cookies and brownies that I sold at our local farmers markets on the weekends.
How it Grew
One lucky day in 2012, The Wall Street Journal called and said they needed me to overnight them granola; one of their writers had the chance to try it at the farmers market and fell in love. They wanted to cover it in the paper. When the piece came out, our online store exploded and orders streamed in from all across the country. My husband Sam helped make spreadsheets and fill orders and we tried not to panic. Around the same time, I’d started bringing samples of granola to all my favorite stores, trying to convince them to carry it on their shelves. It often worked. Today, I no longer sell pies and cookies; granola is our main focus. I relocated the business to Seattle, WA and today we have our own kitchen and produce granola for local farmers markets, large grocery chains, smaller retail shops, and our own online store.
Why More Granola?
If you’re anything like me, you marvel at the choices of muesli and granola when you walk down the cereal aisle. It’s endless. So how is our granola different? When I started Marge, I was making a granola that I often ate at home with far less sugar than most store bought brands – one that was truly loaded with nuts, seeds and dried fruit and that was, obviously, freshly baked. This is the granola people want: a blend with immense personality, color, and bold flavor without all the sugar and preservatives. So that’s what we do. We specialize in small-batch granolas and cereals using organic grains, lots of good nuts and seeds, olive oil, organic Vermont maple syrup, and our signature blend of warm spices. We bake each batch slowly at a low temperature to give it that characteristic toastiness. And yes, I still eat it each week.
These days, Marge Granola is more of a team effort rather than a one-woman show. We have an operations manager and a small baking and farmers market team. And while I’m not in front of the ovens as much as I’d like to be, I’m so proud that we’re making a consistent product that people really love – that families bring us into their kitchens each week for breakfast. That feels like a really big deal to me, and I’m so grateful that we’ve earned their trust and it’s allowed us to keep doing what we love to do: feed you in the morning.
For a peek at our flavor offerings, new recipes, and ordering information, visit our website for more information.
On Monday our little family of three is headed to the airport at 6 am to board our first with-baby cross-country trip. We'll be visiting Sam's family in New Jersey for a few days, then renting a car and driving over to meet up with my family at my mom's lake house in the Adirondacks. Sam's younger sister and her kids have yet to meet Oliver; my grandpa has yet to meet him, and Oliver has yet to take a dunk in a lake, see a firefly, or spend quality time with energetic dogs -- of which there will be three. A lot of firsts. This week my family has been madly texting, volunteering to make certain meals or sweets on assigned days while we're at the cabin and it got me thinking about really simple, effortless summer desserts -- in particular, ones that you can make while staying in a house with an unfamiliar kitchen and unfamiliar equipment and still do a pretty bang-up job. I think fruit crisp is just that thing.
This past week we've had quite a heat wave in Seattle. I've been getting into the bakery early in the mornings so as to avoid the afternoon heat + hot oven combination, and it turns out the upstairs of our new house is quite a little hot box. I bought some aggressive blinds and a new fan and am hoping both will help cool things down a bit. The wool blanket is in the linen closet for the season, and Sam's been making iced tea like it's his job. Summer has arrived! A few nights ago, the thought of actually doing much real cooking seemed a bit overwhelming, so I figured it was time to dig out the ice cream maker and get to work. I'd wanted to do something with the beautiful strawberries we have in the markets right now, but it seems every time I get a little pint it's gone before I have the chance. They are just so incredibly sweet, and it seems a shame to do anything other than eat them right out of the container, preferably while sitting on the Moroccan picnic blanket you brought back from honeymoon on the lawn in your new backyard trying not to stress out about the incredible, insurmountable number of weeds. So. Many. Weeds. But cherries: somehow the bag of cherries made it safely through the weekend, so I set about to find a great cherry ice cream recipe.
When you have an eight month old baby, making social plans can be hard. Especially in the evenings. When I was pregnant, I read Bringing up Bebe and one of the big premises of the book is how the French feel strongly that babies and children can fit into your lives and that you shouldn't have to change and alter everything to accommodate them. I remember reading the book and thinking: YES! Life will be just as it was, except we'll have a small baby in tow. Obviously a few things would likely be different, but I didn't want to change our routines, change the way we cooked or approached time off together, or see our friends any less. Well of course I'm the fool. Or at the very least, I'm not as French as I thought I was. Today, we very much schedule things around Oliver's nap schedule and bedtime, but thankfully we have a lot of other friends with kids who get it. Friends who make homemade cookies, own ice cream businesses, and have really great taste in music. Friends who host the kind of occasion that warrants homemade hot fudge sauce and eating dessert first.
We're back! After a restful few days in Lake George, I ended up flying home while Sam spent a little time with his family in New Jersey and a few days in New York City by himself before taking the train all the way back to Seattle (a solid four day journey). If you know Sam, this isn't surprising; he loves trains. When he's gone, I quickly revert back to my single gal days of eating veggie quesadillas for dinner (over and over) and staying up working later than I'd like. We would talk on the phone often as Sam would narrate his very full days in New York City and the stops and layovers he had while on the train. After a few days of me lamenting the fact that I wasn't there to experience it all with him, he encouraged me to ditch the quesadillas and do something special for dinner. See a movie. Go to the museum for just an hour. In short: I needed to get better at dating myself.
I received The Sprouted Kitchen Bowl + Spoon cookbook in the mail not long before we moved to our new house, and I remember lying in bed and bookmarking pages I was excited to try but also feeling overwhelmed with where to start: the truth is that this summer has been a relatively low-inspiration / low energy time in the kitchen for me. I'd been chalking it up to pregnancy but when I think back and if I'm honest with myself, my cooking style tends to be very easy and produce-driven during these warmer months. I rarely break out complicated recipes, instead relying on fresh tomatoes and corn or zucchini and homemade pesto to guide me. But last night I cracked open Sara's book and pulled out a few peaches I've had sitting on the counter, fearing their season may be nearing its end. This morning as I was making coffee, I sliced up the peaches, toasted the pecans and churned away -- having a bite (or maybe two) before getting it into the freezer to firm up.