A Real Doozy

This picture was taken in a moment of minor delirium–setting out what would be only 1/4 of Tuesday’s necessary shipping and getting a moment of sunny fresh air. I believe this was day 4 of granola baking, little sleep, and major shipping logistics the likes of which I’ve never had to orchestrate. There was a lot of USPS googling, some Pay Pal live-chatting, a bit of pacing around our living room, and a few ‘get yourself together’ pep talks from Sam. I wanted to write a special breakfast post for you this week but it’s just not going to happen. So I thought I’d write a simple post talking about what we’ve been cooking or doing around Seattle but I can’t even do that because it would look like a whole lot of coffee, take-out and work. I’ve been joking that the house motto this week is “All Granola. All the Time.” In my most exhausted state, I’ve considered answering the phone that way. Let’s just say, it turns out that people still read The Wall Street Journal. 

Probably six months ago, a wonderful writer for The Wall Street Journal ordered granola from me online. I followed up with her to see how she liked it, and this began a months-long casual chat about granola and small food businesses in general. She loved the product but wasn’t sure when it would be a good fit in the paper. I moved to Seattle, as you all know. And we revamped the Marge packaging and the website and now have a full line which I’m over the moon about. And that, my friends, was enough to be newsworthy. So I got an email a few weeks ago that the paper needed the granola overnighted for a photo shoot. I started stocking up on oats, nuts, and seeds and taking casual polls amongst friends about how many orders it would result in. Maybe none? Maybe just a few retailers will reach out?

The piece ran this past Saturday and the response has been overwhelming. I don’t know how to describe it to you, really. I try and describe it to my family on the phone and come up with nothing substantive or helpful, just a lot of tired blabbering. Sam has devised an absolutely genius spreadsheet for us to track incoming orders and fulfillments. I’m not sure what I would do without him. He is truly good at all the other things that drive me to curl up in a ball. And my sister Rachael is now helping out once or twice a week, packaging and organizing shipments. This makes me really happy. When I paid her a few days ago I almost cried to finally have an official helper. But then again, that could’ve been that “All Granola. All the Time” exhaustion, too. Let’s just say that it was. So for this week’s post, I just wanted to say hello from ‘Whoa, Baby” land and that I’m thinking of you and can’t wait for things to normalize just a touch and get back into the kitchen and the garden. Until then, have a wonderful rest of the week. See you back here very soon.


Comments

  1. Shanna

    I love this. Love that you were in WSJ, love that you took that picture in front of the boxes, love that you have your sister and Sam and enough left in you to write thoughtful, interesting updates like this one. Rooting for you from over here in Nashville!

  2. Sara Farley

    So happy for you...enjoy this moment you've worked hard for it.. It's the start of a successful business so enjoy the ride :)

  3. Kasey

    Megan, you deserve all of this monumental success! Matt and I were just at Heath this weekend and I felt so proud to see your granola in its beautiful new packaging. I love that photo of you. Can't wait to see you and celebrate everything amazing this year. xoxo

  4. Amy P

    It seems like you guys are doing an awesome job with your response to the press and I can only imagine that the world will be a better place with more people eating your oats:)

  5. Pat

    This is so awesome, Megan! Very happy for you :)

  6. Christine

    What a wonderful thing to happen for you! I can't imagine having that much happen in such a short amount of time, and be able to handle it without a breakdown. :) Congratulations!

  7. Sara L.

    Woohoo! Congrats to you! Truly wonderful news.

  8. nicole

    This! Is really so awesome! When it rains it pours, no? You are inspiration - good luck with it all - and keep on laughing (tired or not!) :)

  9. Jacqui

    Congratulations on your business taking off! My husband and I have a small business too and we always find it amazing what a bit of press will do. And welcome to Seattle too!

  10. Denise - Chez Us

    Great Photo - love it!! Congrats, I knew you would wow them with your amazing granola. So happy for you!!!! xo

  11. EmmaC

    I'm really so thrilled for you, Megan! I'm also happy to see you smiling in the midst of so much chaos. :)

  12. Burt Kozloff

    I can't tell you how much I admire what you have done, and how you have done it.

  13. Janet

    LOVE IT! So proud of you -- and so super excited to try the new flavors. Hope you get a break soon!

  14. Danielle

    THAT is the most adoring photo of you ever. EVER!! You know that I'm ecstatic for you and, in a way, relieved that I caught you in the pre-WSJ period so that we had some time to catch up. Now that you're famous, I think Marge has some serious merchandising opportunities here: granola for campers being one of them, and how about a t-shirt or a bumper sticker that says "All Granola. All The Time."? ;)

    xoxo to you and Sam.

  15. Abby

    I'm so happy for you! Sounds like you have an excellent team backing you up, too. Good luck!

  16. Marge employee 1

    I cried on the way home today. I'm so proud of you. Love being employee #1....and I was serious about those uniforms boss ;)

  17. Aunt V

    I'm not surprised that people still read the WSJ but I am surprised that the people who read the WSJ eat granola! Are there more women ordering than men?

    Wonderful pictures and I love the colors in the first photo.
    Sounds like you have a great team!
    See you soon.
    Love...Aunt V

    1. megang

      V-Strangely I'd say it's a really even split gender-wise. Lots of granola eaters out there! Can't wait to see you soon!

  18. la domestique

    This post brought a smile to my face- that top photo is truly wonderful. Congratulations!

  19. Aunt Kim

    Great job ! I am so proud of you. I can rest easy knowing that the next generation does have a good work ethic and doesn't give up on their dreams.

    1. megang

      Thanks so much, Aunt KIm! Love that you're reading the blog and need to get some granola into your hands soon....when things calm down. Hope all is well there. xox, m

  20. Eva

    Yay! Congratulations and I really hope the success continues. I...think I'll hold off to make my first order for a little while. ;)

    1. megang

      Eva: I appreciate that more than you know! Happy weekend, ~m

  21. Mary

    Congrats - my fave granola. So well deserved, Megan! Charlotte Druckman has the most exquisite taste on the planet. If she recommends it, it's the gold standard. For your readers who haven't picked up WSJ's Off Duty, it's a must read.

    1. megang

      Love Charlotte Druckman, Mary. Couldn't agree more. AND she's just lovely to chat with, too. Hope you have a wonderful weekend! ~m

  22. Jacqui

    high fives to you, girl. you totally deserve some cake and ice cream right now. :)

  23. molly

    HOOT!!!

    Oh Megan, GOOD for you! And good for them. And everyone who orders it. Win, win, win!

    Now back to that granola...

    xo,
    M

    1. megang

      Thanks, Molly! Yeahhhhhh!

  24. movita beaucoup

    I couldn't be happier for you! Well deserved, indeed. Congrats... and soldier on!

  25. momgordon

    My copy of the WSJ sits on the coffee table here in Lake George and gets pulled out for anyone who appears at the screen door. My 81 year old neighbor was duly impressed, the guy that mows the yard was just a little confused :) I wonder if I can make it an agenda item at the annual Cottagers Association meeting? Love the smile amidst the "chaos"!

  26. leela

    megan,

    loved reading this and seeing your deliriously happy smiley face there in the first photo. your granola is so good. like real good. game changing good. fiendishly good.

    so happy it's getting out in the world and into tummies!

    leela

    1. megang

      Thank you so much, Leela! I'm working on Pastaworks in your neck of the woods ... hopefully that'll work out soon. Hope all is well with you, friend, and thank you for your sweet comment. Happy weekend. xox

  27. ileana

    Amazing. Congrats to you! Love that first pic. :)

  28. Katie

    Love the colors in the first photo and the expression on your face. Congrats on the publicity and success it's leading to... Looking forward to seeing your new granola flavors on the shelves at BiRite!

  29. JenMarie

    HOw wonderful! Congrats to you. Enjoy it!
    And don't get overwhelmed.

  30. Sara Mendez

    I just had to say that I completely LOVE that picture of you with the boxes! I'm so happy and excited for you! Keep up the good work!

    1. megang

      Thanks, Sara! See you soon!

  31. amy akers

    I love your blog, its so awesome!! Thanks for sharing your journey, and for making me want to keep coming back to reading more.

  32. ahu

    fabulous - congratulations!!

  33. Krista

    Congratulations! How exciting. Good luck. A fan of your blog, Krista

  34. Kelsey

    Incredible, Megan. And you are beaming in that photo with the boxes. A keepsake. Good juju to you this week -- xo

  35. Laura

    What an incredible photo to capture such a happy occasion. Many congratulations to you!

  36. Ashley

    yay yay yay! Have a wonderful little break. You sure do deserve it!

  37. Paige

    Ahh Megan I love that picture of you! Congrats! Hope you are staying sane!

  38. Jess

    I'm late, I'm late, but I still wanted to jump in to say, "Hey, awesome famous lady! Congrats!" Now, I'm going to have to get my hands on some of this granola...

    1. megang

      Jess! Thanks!!!

  39. kickpleat

    Hip hip hooray!!! Congrats on your success and that photo is the best. Phew! Glad you're off enjoying time away. Well, well, deserved.

Join the Discussion

Fall Baking

Dark and Spicy Pumpkin Loaf

Dark and Spicy Pumpkin Loaf

It turns out that returning from a sunny honeymoon to a rather rainy, dark stretch of Seattle fall hasn't been the easiest transition. Sam and I have been struggling a little to find our groove with work projects and even simple routines like cooking meals for one another and getting out of the easy daily ruts that can happen to us all. When we were traveling, we made some new vows to each other -- ways we can keep the fall and winter from feeling a bit gloomy, as tends to happen at a certain point living in the Pacific Northwest (for me, at least): from weekly wine tastings at our neighborhood wine shop to going on more lake walks. And I suppose that's one of the most energizing and invigorating parts about travel, isn't it? The opposite of the daily rut: the constant newness and discovery around every corner. One of my favorite small moments in Italy took place at a cafe in Naples when I accidentally ordered the wrong pastry and, instead, was brought this funny looking cousin of a croissant. We had a wonderfully sunny little table with strong cappuccino, and, disappointed by my lack of ordering prowess, I tried the ugly pastry only to discover my new favorite treat of all time (and the only one I can't pronounce): the sfogliatelle. I couldn't stop talking about this pastry, its thick flaky layers wrapped around a light, citrus-flecked sweet ricotta filling. It was like nothing I'd ever tried -- the perfect marriage of interesting textures and flavors. I became a woman obsessed. I began to see them displayed on every street corner; I researched their origin back at the hotel room, and started to look up recipes for how to recreate them at home. And the reason for the fascination was obviously that they were delicious. But even more: I'm so immersed in the food writing world that I rarely get a chance to discover a dish or a restaurant on my own without hearing tell of it first. And while a long way away from that Italian cafe, I had a similar feeling this week as I scanned the pages of Alice Medrich's new book, Flavor Flours, and baked up a loaf of her beautiful fall pumpkin loaf: Discovery, newness, delight!

Read More
Brown Butter Sweet Potato Pie with Kamut Crust

Brown Butter Sweet Potato Pie with Kamut Crust

I always force myself to wait until after Halloween to start thinking much about holiday pies or, really, future holidays in general. But this year I cheated a bit, tempted heavily by the lure of a warmly-spiced sweet potato pie that I used to make back when I baked pies for a living in the Bay Area (way back when). We seem to always have sweet potatoes around as they're one of Oliver's favorite foods, and when I roast them for his lunch I've been wishing I could turn them into a silky pie instead. So the other day I reserved part of the sweet potatoes for me. For a pie that I've made hundreds of times in the past, this time reimagined with fragrant brown butter, sweetened solely with maple syrup, and baked into a flaky kamut crust. We haven't started talking about the Thanksgiving menu yet this year, but I know one thing for sure: this sweet potato pie will make an appearance.

Read More
For Three Days, A Student Again

For Three Days, A Student Again

This time last week I was up in the Skagit River Valley sitting in the early fall sun eating wood-fired bagels and chatting with farmers, millers and bakers at the Kneading Conference West. I made homemade soba noodles, learned the ins and outs of sourdough starters, and sat in on a session where we tasted crackers baked with single varietal wheats. It was like wine tasting, but with wheat and the whole time I kept pinching myself, thinking: THESE ARE MY PEOPLE! I don't get the opportunity to be a student much these days -- usually on the other side of things teaching cooking classes or educating people at the farmers markets about whole grains and natural sugars. So to just sit and listen with a fresh (red!) notebook and a new pen was surprisingly refreshing. I miss it already. Thankfully, this cookie recipe has come back as a memorable souvenir, and one that is sure to be in high rotation in our house in the coming months.

Read More
Soft and Chewy Ginger Cookies (Plus a Treat for You)

Soft and Chewy Ginger Cookies (Plus a Treat for You)

Strolling New York City streets during the height of fall when all the leaves are changing and golden light glints off the brownstone windows. This is what I envisioned when I bought tickets to attend my cousin's September wedding earlier this month: Sam and I would extend the trip for a good day or two so we could experience a little bit of fall in the city. We'd finally eat at Prune and have scones and coffee at Buvette, as we always do. Sam wanted to take me to Russ and Daughters, and we'd try to sneak in a new bakery or ice cream shop for good measure. Well, as some of you likely know, my thinking on the weather was premature. New York City fall had yet to descend and, instead, we ambled around the city in a mix of humidity and rain. When we returned home I found myself excited about the crisp evening air, and the fact that the tree across the street had turned a rusty shade of amber. It was time to do a little baking. 

Read More
Honeyed Spelt Cornbread with Fresh Cranberries

Honeyed Spelt Cornbread with Fresh Cranberries

I am writing this on Saturday afternoon on a day when we had big plans to conquer pre-baby chore lists, but Sam's not feeling great and my energy's a little low so it hasn't been quite what we'd envisioned. My goals for the morning were to repot a house plant and make some soup and I've done neither. I will say that the sweet potato and fennel are still sitting on the counter eagerly awaiting their Big Moment -- it just hasn't come about quite yet. Sam and I were both going to attempt to install the carseat, but it started to look really daunting so we abandoned ship; it's now sitting proudly in the basement, also eagerly awaiting its Big Moment. So it's been one of those weekends -- the kind you look back on and wonder what it is you actually accomplished. At the very least, I get the chance to tell you about this hearty cranberry cornbread. I know maybe it feels premature in the season for cranberry recipes, but hang with me here: slathered with a little soft butter and runny honey, there's nothing I'd rather eat right now on the cool, crisp Seattle mornings we've been having lately.  

Read More