This picture was taken in a moment of minor delirium–setting out what would be only 1/4 of Tuesday’s necessary shipping and getting a moment of sunny fresh air. I believe this was day 4 of granola baking, little sleep, and major shipping logistics the likes of which I’ve never had to orchestrate. There was a lot of USPS googling, some Pay Pal live-chatting, a bit of pacing around our living room, and a few ‘get yourself together’ pep talks from Sam. I wanted to write a special breakfast post for you this week but it’s just not going to happen. So I thought I’d write a simple post talking about what we’ve been cooking or doing around Seattle but I can’t even do that because it would look like a whole lot of coffee, take-out and work. I’ve been joking that the house motto this week is “All Granola. All the Time.” In my most exhausted state, I’ve considered answering the phone that way. Let’s just say, it turns out that people still read The Wall Street Journal.
Probably six months ago, a wonderful writer for The Wall Street Journal ordered granola from me online. I followed up with her to see how she liked it, and this began a months-long casual chat about granola and small food businesses in general. She loved the product but wasn’t sure when it would be a good fit in the paper. I moved to Seattle, as you all know. And we revamped the Marge packaging and the website and now have a full line which I’m over the moon about. And that, my friends, was enough to be newsworthy. So I got an email a few weeks ago that the paper needed the granola overnighted for a photo shoot. I started stocking up on oats, nuts, and seeds and taking casual polls amongst friends about how many orders it would result in. Maybe none? Maybe just a few retailers will reach out?
The piece ran this past Saturday and the response has been overwhelming. I don’t know how to describe it to you, really. I try and describe it to my family on the phone and come up with nothing substantive or helpful, just a lot of tired blabbering. Sam has devised an absolutely genius spreadsheet for us to track incoming orders and fulfillments. I’m not sure what I would do without him. He is truly good at all the other things that drive me to curl up in a ball. And my sister Rachael is now helping out once or twice a week, packaging and organizing shipments. This makes me really happy. When I paid her a few days ago I almost cried to finally have an official helper. But then again, that could’ve been that “All Granola. All the Time” exhaustion, too. Let’s just say that it was. So for this week’s post, I just wanted to say hello from ‘Whoa, Baby” land and that I’m thinking of you and can’t wait for things to normalize just a touch and get back into the kitchen and the garden. Until then, have a wonderful rest of the week. See you back here very soon.