While recently strolling down Fillmore St., I noticed a new yogurt shop. Now, like most places on earth, San Francisco's had a major influx (read: glut) of new-wave frozen yogurt over the past two years. I'll be the first to admit, I've spent many a dollar on the clean, subtle flavor of the tart yogurt--so proudly boasting healthy probiotics without added flavors, colors, and heavy sweeteners. But I'll also be the first to admit that I'm over it. It's still delicious, but it's not nearly as much of a treat when there's one on every corner. However, enter Fraiche. First, from a design perspective, the shop is lovely. The walls are rather bare, and the colors are muted. If you're at all familiar with the popular chain frozen yogurt shops, you'll remember neon colors and Japanese new-wave pop seem to be the norm. Not here. You actually want to hang out--for long periods of time. Although it's crowded, the space itself is light, airy, and serene. Now onto the yogurt. I opted for the organic original with a pureed apricot sauce. Linnea had the plain yogurt (unfrozen, housemade) with cinnamony peaches and raspberry sauce. You'll notice I didn't mention Fruity Pebbles or Oreo toppings: from bright pureed fruits and local honeys to shaved Callebaut chocolate to-order, the toppings are as conscious and thoughtfully constructed as the yogurt (owner Patama Gur spent a long time perfecting her special blend of probiotic cultures).