How it Began
I started Marge in 2010 in the San Francisco Bay Area. At the time, I’d been laid off from my job teaching high school English and began working in the catering department at a local restaurant. I’d bake in my free time, and I somehow managed to convince the baking team at work to let me train with them on the weekends. Soon I decided I wanted to go at it alone, so I rented commercial kitchen space in the evenings and prepped pies, cookies and brownies that I sold at our local farmers markets on the weekends.
How it Grew
One lucky day in 2012, The Wall Street Journal called and said they needed me to overnight them granola; one of their writers had the chance to try it at the farmers market and fell in love. They wanted to cover it in the paper. When the piece came out, our online store exploded and orders streamed in from all across the country. My husband Sam helped make spreadsheets and fill orders and we tried not to panic. Around the same time, I’d started bringing samples of granola to all my favorite stores, trying to convince them to carry it on their shelves. It often worked. Today, I no longer sell pies and cookies; granola is our main focus. I relocated the business to Seattle, WA and today we have our own kitchen and produce granola for local farmers markets, large grocery chains, smaller retail shops, and our own online store.
Why More Granola?
If you’re anything like me, you marvel at the choices of muesli and granola when you walk down the cereal aisle. It’s endless. So how is our granola different? When I started Marge, I was making a granola that I often ate at home with far less sugar than most store bought brands – one that was truly loaded with nuts, seeds and dried fruit and that was, obviously, freshly baked. This is the granola people want: a blend with immense personality, color, and bold flavor without all the sugar and preservatives. So that’s what we do. We specialize in small-batch granolas and cereals using organic grains, lots of good nuts and seeds, olive oil, organic Vermont maple syrup, and our signature blend of warm spices. We bake each batch slowly at a low temperature to give it that characteristic toastiness. And yes, I still eat it each week.
These days, Marge Granola is more of a team effort rather than a one-woman show. We have an operations manager and a small baking and farmers market team. And while I’m not in front of the ovens as much as I’d like to be, I’m so proud that we’re making a consistent product that people really love – that families bring us into their kitchens each week for breakfast. That feels like a really big deal to me, and I’m so grateful that we’ve earned their trust and it’s allowed us to keep doing what we love to do: feed you in the morning.
For a peek at our flavor offerings, new recipes, and ordering information, visit our website for more information.
The Thanksgiving Table
Today is a different kind of day. Usually posts on this blog come about with the narrative and I manage to squeeze in a recipe. But sometimes when you really stumble upon a winning recipe, it speaks for itself. We'll likely make these beans for Thanksgiving this year. They're one of those simple stunners that you initially think couldn't be much of a thing. And then they come out of the oven all sweet and withered and flecked with herbs. You try one and you realize they are, in fact, a pretty big thing.
I always force myself to wait until after Halloween to start thinking much about holiday pies or, really, future holidays in general. But this year I cheated a bit, tempted heavily by the lure of a warmly-spiced sweet potato pie that I used to make back when I baked pies for a living in the Bay Area (way back when). We seem to always have sweet potatoes around as they're one of Oliver's favorite foods, and when I roast them for his lunch I've been wishing I could turn them into a silky pie instead. So the other day I reserved part of the sweet potatoes for me. For a pie that I've made hundreds of times in the past, this time reimagined with fragrant brown butter, sweetened solely with maple syrup, and baked into a flaky kamut crust. We haven't started talking about the Thanksgiving menu yet this year, but I know one thing for sure: this sweet potato pie will make an appearance.
It has begun. Talk of who is bringing what, where we'll buy the turkey, what kind of pies I'll make, early morning texts concerning brussels sprouts. There's no getting around it: Thanksgiving is on its way. And with it comes the inevitable reflecting back and thinking about what we're thankful for. And about traditions. The funny thing about traditions is that they exist because they've been around for a long time. Year after year after year. But then, one Thanksgiving maybe there's something new at the table.
I didn't expect green beans to bring up such a great discussion on traditions, sharing of poems and how a piece of writing can linger with you. So thank you for that. Your comments pointed out how important people and place are and how food takes the back seat when it comes right down to it. Even if you feel quite warm towards Thanksgiving and are looking forward to next week, reading about recipe suggestions and meal planning online and in magazines can start to feel tiresome right about now. Why? Because I suppose when it all comes down to it, in the big picture it doesn't matter what we all serve anyway. Next year, you likely won't remember one year's vegetable side dish from another. What you'll remember are the markers that dotted the year for you: whom you sat next to at the table, a toast or grace, and the sense of gratitude you felt for something -- large or small.
I got a text from my mom the other day that read: demerara sugar? I responded back with a question mark, not sure what she was referencing. It turns out she was experimenting with a new pie recipe that called for the natural sugar and wasn't sure why she couldn't just use white sugar as that's what she's always done in the past. A few days later we talked on the phone and she mentioned she'd let me take charge of the salad for Thanksgiving this year as long as there was no kale. No kale! And I wanted to do the mashed potatoes? Would they still be made with butter and milk? In short, we're always willing to mix things up in the Gordon household. Whether it's inspiration from a food magazine, friend or coworker, either my mom or one of my sisters will often have an idea for something new to try at the holiday table. But what I've slowly learned is that it can't really be that different: there must be pumpkin pie, the can of cranberry sauce is necessary even though not many people actually eat it, the onion casserole is non-negotiable, the salad can't be too out there, and the potatoes must be made with ample butter and milk. And while I was really scheming up an epic kale salad to make this year, there's a big part of me that gets it, too: if we change things too much we won't recognize the part of the day that comes to mean so much: the pure recognition. We take comfort in traditions because we recognize them -- because they're always there, year after year. And so today I present to you (mom, are you reading?): this year's Gordon family Thanksgiving salad.